Mr. Bruce Cran
CEO-DFO Global Performance Commerce
Bruce Cran earned his Bachelor degree of Laws and International Business at the University of British Columbia, Canada.
He is CEO of DFO Global Performance Commerce. He is responsible for strategic planning and structure for operations in North America, Asia and Europe. Before DFO Global Performance Commerce, he had the experiences working for the design and creation of software and databases in multi languages for targeting and retargeting at Dataforce Group.
[Abstract] Presentation: Digital marketing to foster international growth for local SMEs
The presentation will provide an introduction to online marketing, including how to build an online presence and structure a digital marketing strategy. It will describe a results-based approach to online marketing – defining quantifiable KPIs and tailoring the marketing campaign to achieve the desired metric. The discussion will outline how to capture relevant data, and how to use it to optimize your marketing campaign and expand into new markets.